sales numbers Archive

  • In the past I’ve been putting up Evil Hat’s sales number posts over on my personal blog, Deadly Fredly, but as of this post I’ll be sharing them over here […]

    On Q3 2012 Sales Numbers, and Letting Things Go Out of Print

    In the past I’ve been putting up Evil Hat’s sales number posts over on my personal blog, Deadly Fredly, but as of this post I’ll be sharing them over here […]

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  • Here’s how the second quarter of 2012 went for Evil Hat. Inside of that quarter we saw the conclusion of our Dinocalypse Trilogy kickstarter, which sold a cheeeap e-bundle of ...

    2012 Q2 Sales Numbers

    Here’s how the second quarter of 2012 went for Evil Hat. Inside of that quarter we saw the conclusion of our Dinocalypse Trilogy kickstarter, which sold a cheeeap e-bundle of ...

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  • Quick post today. What’s it take for our in-preorder Don’t Read This Book to be profitable? This is going to be based on an approximation of the costs of the writing, editing, cover art, printing, and other line items. So, approximately: 400 sales through our webstore of the Don’t Read This Book softcover, or 1200 [...]

    What’s It Take For DRTB To Get Profitable?

    Quick post today. What’s it take for our in-preorder Don’t Read This Book to be profitable? This is going to be based on an approximation of the costs of the writing, editing, cover art, printing, and other line items. So, approximately: 400 sales through our webstore of the Don’t Read This Book softcover, or 1200 [...]

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  • 2011′s last quarter was weak, so it’s no shock we’re seeing improvements on almost all products in the first quarter of 2012 compared to 2011. The catalog is aging and we’re only just now starting to see some new stuff coming in, THIS quarter, with the Dinocalypse Kickstarter and other projects bearing fruit. So the

    2012 Q1 Sales Numbers

    2011′s last quarter was weak, so it’s no shock we’re seeing improvements on almost all products in the first quarter of 2012 compared to 2011. The catalog is aging and we’re only just now starting to see some new stuff coming in, THIS quarter, with the Dinocalypse Kickstarter and other projects bearing fruit. So the

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  • 2011 ended not so much with a bang as a whimper. Every single title experienced fall-offs, some of them a bit drastic (but explicable — Do’s coming off its release spike, and Dresden the prior quarter surged due to a release of a new novel) — every title except Spirit of the Season, of course, [...]

    Evil Hat Sales Numbers: Q4 2011

    2011 ended not so much with a bang as a whimper. Every single title experienced fall-offs, some of them a bit drastic (but explicable — Do’s coming off its release spike, and Dresden the prior quarter surged due to a release of a new novel) — every title except Spirit of the Season, of course, [...]

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  • David Berg writes, over on the Evil Hat 2011 Q3 Sales Numbers post: I have a bunch of distro questions!  If this isn’t the place for them, no prob, I can revisit some other time. Basically, I’m wondering what those 1095 Q3 sales of DFRPG:YS look like, the chain of ownership from Evil Hat to [...]

    Dear Deadly: Chain of Ownership in Distro

    David Berg writes, over on the Evil Hat 2011 Q3 Sales Numbers post: I have a bunch of distro questions!  If this isn’t the place for them, no prob, I can revisit some other time. Basically, I’m wondering what those 1095 Q3 sales of DFRPG:YS look like, the chain of ownership from Evil Hat to [...]

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  • It’s a new quarter! That means we look back on Q3, the big ‘un, the one with conventions in it, a release of a new Dresden Files novel, awards, all that jazz. How’d we do? To get a little quarter-to-quarter perspective, I’ve added in a “LQ vs TQ” column showing the percentage change between last [...]

    Evil Hat Sales Numbers: Q3 2011

    It’s a new quarter! That means we look back on Q3, the big ‘un, the one with conventions in it, a release of a new Dresden Files novel, awards, all that jazz. How’d we do? To get a little quarter-to-quarter perspective, I’ve added in a “LQ vs TQ” column showing the percentage change between last [...]

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  • Is it Q3 already? Let’s look back on Q2, then. Summary: it’s all about watching the long tail taper. A few early numbers in for Do, though, getting a very strong debut thanks to its Kickstarter. Booyah, Daniel! As always, you can find our titles at the Evil Hat webstore and at other fine game [...]

    Evil Hat Sales Numbers: Q2 2011

    Is it Q3 already? Let’s look back on Q2, then. Summary: it’s all about watching the long tail taper. A few early numbers in for Do, though, getting a very strong debut thanks to its Kickstarter. Booyah, Daniel! As always, you can find our titles at the Evil Hat webstore and at other fine game [...]

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  • Buoyed by some sales leading to stronger performance in PDFs than usual (at least for some titles), Q1 actually did pretty well by the quantity tallies, which are what I share here. Reality is we did see a bit of a fall off in actual dollar revenue — sale prices are a part of that, [...]

    Evil Hat Sales Numbers: Q1 2011

    Buoyed by some sales leading to stronger performance in PDFs than usual (at least for some titles), Q1 actually did pretty well by the quantity tallies, which are what I share here. Reality is we did see a bit of a fall off in actual dollar revenue — sale prices are a part of that, [...]

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  • I goofed up my spreadsheet a little last quarter, it looks like, so the overall lifetime tallies were a bit off. Here’s the corrections: Title Correct Incorrect Adjustment Penny 919 908 11 Diaspora 479 422 57 DLYM 1353 1353 0 DRYH 3519 3557 -38 DFRPG:OW 8006 7995 11 DFRPG:YS 9241 9232 9 Wizard Dice 1279 [...]

    Small Corrections on Q4′s Numbers

    I goofed up my spreadsheet a little last quarter, it looks like, so the overall lifetime tallies were a bit off. Here’s the corrections: Title Correct Incorrect Adjustment Penny 919 908 11 Diaspora 479 422 57 DLYM 1353 1353 0 DRYH 3519 3557 -38 DFRPG:OW 8006 7995 11 DFRPG:YS 9241 9232 9 Wizard Dice 1279 [...]

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  • Originally published at Deadly Fredly. Please leave any comments there.Different format this time, because I wanted to use a spreadsheet.
The high level “gut” view: sales were down (as expected) in the fourth quarter of last year, but not h...

    Evil Hat Sales Numbers: Q4 2010

    Originally published at Deadly Fredly. Please leave any comments there.Different format this time, because I wanted to use a spreadsheet. The high level “gut” view: sales were down (as expected) in the fourth quarter of last year, but not h...

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  • Different format this time, because I wanted to use a spreadsheet. The high level “gut” view: sales were down (as expected) in the fourth quarter of last year, but not horridly so. In terms of sales volume, for example, Q4′s DFRPG sales were only a few hundred less than Q3′s for each title. That’s a [...]

    Evil Hat Sales Numbers: Q4 2010

    Different format this time, because I wanted to use a spreadsheet. The high level “gut” view: sales were down (as expected) in the fourth quarter of last year, but not horridly so. In terms of sales volume, for example, Q4′s DFRPG sales were only a few hundred less than Q3′s for each title. That’s a [...]

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  • Originally published at Deadly Fredly. You can comment here or there.So what’s a quarter look like AFTER the quarter where we released what amounts to, at our scale, a blockbuster?
A little something like this.
Where We Started
Lifetime sales pri...

    Evil Hat Sales Numbers: Q3 2010

    Originally published at Deadly Fredly. You can comment here or there.So what’s a quarter look like AFTER the quarter where we released what amounts to, at our scale, a blockbuster? A little something like this. Where We Started Lifetime sales pri...

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  • Originally published at Deadly Fredly. You can comment here or there.A Sunday post, because the data’s in.
We’ve had four full weeks of the Dresden Files RPG preorder over on the Evil Hat webstore.  In that time, we’ve broken 1,000 copies sold of each of the two books. For the record, that is officially nuts. We also have an order in from one of our distributors, arguably the largest, tallying up to about 1,100 of each title too, some bound for the book trade, some bound for comic stores, some for game stores. We’re in very good shape right now, and on the cusp of getting the files off to the printer and starting to think about getting the second wave preorder happening over on IPR, stand-alone versions of the PDFs up for sale, etc. Good stuff.
Here’s the breakdown of our webstore sales for the data-junkies. What’s particularly interesting is we’ve only seen about a 6-or-so percent gap between the two titles. Most days Your Story outsells Our World by a couple copies, but there’ve been two days out of the 28 where Our World sold a copy or two more.
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    Four Weeks, Two Thousand Books

    Originally published at Deadly Fredly. You can comment here or there.

    A Sunday post, because the data’s in.

    We’ve had four full weeks of the Dresden Files RPG preorder over on the Evil Hat webstore.  In that time, we’ve broken 1,000 copies sold of each of the two books. For the record, that is officially nuts. We also have an order in from one of our distributors, arguably the largest, tallying up to about 1,100 of each title too, some bound for the book trade, some bound for comic stores, some for game stores. We’re in very good shape right now, and on the cusp of getting the files off to the printer and starting to think about getting the second wave preorder happening over on IPR, stand-alone versions of the PDFs up for sale, etc. Good stuff.

    Here’s the breakdown of our webstore sales for the data-junkies. What’s particularly interesting is we’ve only seen about a 6-or-so percent gap between the two titles. Most days Your Story outsells Our World by a couple copies, but there’ve been two days out of the 28 where Our World sold a copy or two more.

    Read the rest of this entry »

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  • Originally published at Deadly Fredly. You can comment here or there.IPR numbers are in!
Here’s the skinny.
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    Evil Hat Sales: Finishing 2009

    Originally published at Deadly Fredly. You can comment here or there.

    IPR numbers are in!

    Here’s the skinny.

    Read the rest of this entry »

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