publishing Archive

  • Here’s how the second quarter of 2012 went for Evil Hat. Inside of that quarter we saw the conclusion of our Dinocalypse Trilogy kickstarter, which sold a cheeeap e-bundle of ...

    2012 Q2 Sales Numbers

    Here’s how the second quarter of 2012 went for Evil Hat. Inside of that quarter we saw the conclusion of our Dinocalypse Trilogy kickstarter, which sold a cheeeap e-bundle of ...

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  • At Evil Hat, with our kickstarter campaigns, we believe in sharing the cost. We’re not coming to our backers asking them to carry 100% of the costs on a project, pure and simple. With that in mind, the Dinocalypse kickstarter was conceived as someting that’d be in the red at pretty much every stretch goal, [...]

    A Quick Peek Behind the “Red” Curtain With Kickstarter

    At Evil Hat, with our kickstarter campaigns, we believe in sharing the cost. We’re not coming to our backers asking them to carry 100% of the costs on a project, pure and simple. With that in mind, the Dinocalypse kickstarter was conceived as someting that’d be in the red at pretty much every stretch goal, [...]

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  • So back in eeearly 2008 I had the notion that we needed to get the Dresden Files RPG playtesting rolling, but we needed it to happen in a way that ...

    The Dresden Files RPG Disclosure Pledge

    So back in eeearly 2008 I had the notion that we needed to get the Dresden Files RPG playtesting rolling, but we needed it to happen in a way that ...

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  • If you’re curious about what’s happening with Evil Hat’s Atomic Robo RPG, you owe it to yourself to give the latest Bear Swarm podcast episode a listen, where Mike spills ...

    Lead Developer Mike Olson Talks About the Atomic Robo RPG

    If you’re curious about what’s happening with Evil Hat’s Atomic Robo RPG, you owe it to yourself to give the latest Bear Swarm podcast episode a listen, where Mike spills ...

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  • Quick post today. What’s it take for our in-preorder Don’t Read This Book to be profitable? This is going to be based on an approximation of the costs of the writing, editing, cover art, printing, and other line items. So, approximately: 400 sales through our webstore of the Don’t Read This Book softcover, or 1200 [...]

    What’s It Take For DRTB To Get Profitable?

    Quick post today. What’s it take for our in-preorder Don’t Read This Book to be profitable? This is going to be based on an approximation of the costs of the writing, editing, cover art, printing, and other line items. So, approximately: 400 sales through our webstore of the Don’t Read This Book softcover, or 1200 [...]

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  • Don’t Read This Book is up for preorder. This is an anthology of 13 stories by a boatload of crazily talented authors, set in the world of Don’t Rest Your Head. Seriously, check out that author list: Stephen Blackmoore, Harry Connolly, Rich Dansky, Matt Forbeck, Laura Anne Gilman, Will Hindmarch, Mur Lafferty, Robin D. Laws, Ryan [...]

    Don’t Read This Book Preorder: It Lives!

    Don’t Read This Book is up for preorder. This is an anthology of 13 stories by a boatload of crazily talented authors, set in the world of Don’t Rest Your Head. Seriously, check out that author list: Stephen Blackmoore, Harry Connolly, Rich Dansky, Matt Forbeck, Laura Anne Gilman, Will Hindmarch, Mur Lafferty, Robin D. Laws, Ryan [...]

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  • Don’t Read This Book is up for preorder. This is an anthology of 13 stories by a boatload of crazily talented authors, set in the world of Don’t Rest Your Head. Seriously, check out that author list: Stephen Blackmoore, Harry Connolly, Rich Dansky, Matt Forbeck, Laura Anne Gilman, Will Hindmarch, Mur Lafferty, Robin D. Laws, Ryan [...]

    Don’t Read This Book Preorder: It Lives!

    Don’t Read This Book is up for preorder. This is an anthology of 13 stories by a boatload of crazily talented authors, set in the world of Don’t Rest Your Head. Seriously, check out that author list: Stephen Blackmoore, Harry Connolly, Rich Dansky, Matt Forbeck, Laura Anne Gilman, Will Hindmarch, Mur Lafferty, Robin D. Laws, Ryan [...]

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  • 2011′s last quarter was weak, so it’s no shock we’re seeing improvements on almost all products in the first quarter of 2012 compared to 2011. The catalog is aging and we’re only just now starting to see some new stuff coming in, THIS quarter, with the Dinocalypse Kickstarter and other projects bearing fruit. So the

    2012 Q1 Sales Numbers

    2011′s last quarter was weak, so it’s no shock we’re seeing improvements on almost all products in the first quarter of 2012 compared to 2011. The catalog is aging and we’re only just now starting to see some new stuff coming in, THIS quarter, with the Dinocalypse Kickstarter and other projects bearing fruit. So the

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  • Occasionally someone drops by my inbox and asks how to start being an RPG publisher. Assuming they’re already working on a game, I’m usually tempted to say, “Congratulations, you have,” and leave it there. But to dig in just a little, I have some short, sweet, and super brief answers to the usual questions lurking [...]

    How do I start?

    Occasionally someone drops by my inbox and asks how to start being an RPG publisher. Assuming they’re already working on a game, I’m usually tempted to say, “Congratulations, you have,” and leave it there. But to dig in just a little, I have some short, sweet, and super brief answers to the usual questions lurking [...]

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  • Yes. I could leave it there, but I suspect you’re looking for more! So, first, some background on why I’m writing this post. A retailer friend of mine (you can probably guess who) has mentioned to me that he’s had at least a couple people, fans of the Hat, come into his store and pose [...]

    Does Evil Hat Need Kickstarter?

    Yes. I could leave it there, but I suspect you’re looking for more! So, first, some background on why I’m writing this post. A retailer friend of mine (you can probably guess who) has mentioned to me that he’s had at least a couple people, fans of the Hat, come into his store and pose [...]

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  • The latest episode of the podcast I do with Chris Hanrahan, That’s How We Roll, is up: http://thatshowweroll.libsyn.com/webpage/that-s-how-we-roll-season-03-episode-04-evil-hat-level-s-up I’m pointing you at it here because it’s very specifically Evil Hat stuff in this one — Chris and I spend an hour talking about Evil Hat, focusing on how its brand is maturing over time and [...]

    That’s How We Roll on Evil Hat

    The latest episode of the podcast I do with Chris Hanrahan, That’s How We Roll, is up: http://thatshowweroll.libsyn.com/webpage/that-s-how-we-roll-season-03-episode-04-evil-hat-level-s-up I’m pointing you at it here because it’s very specifically Evil Hat stuff in this one — Chris and I spend an hour talking about Evil Hat, focusing on how its brand is maturing over time and [...]

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  • So my friend Tracy admitted over on twitter that he wasn’t sure what a playtest is supposed to do other than answer the question “is this horribly broken?” I shot him a couple quick tweets in response of other questions that I think a playtest process should try to answer. I’m not going to embellish them (much) [...]

    Short & Sweet Playtest Questions

    So my friend Tracy admitted over on twitter that he wasn’t sure what a playtest is supposed to do other than answer the question “is this horribly broken?” I shot him a couple quick tweets in response of other questions that I think a playtest process should try to answer. I’m not going to embellish them (much) [...]

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  • 2011 ended not so much with a bang as a whimper. Every single title experienced fall-offs, some of them a bit drastic (but explicable — Do’s coming off its release spike, and Dresden the prior quarter surged due to a release of a new novel) — every title except Spirit of the Season, of course, [...]

    Evil Hat Sales Numbers: Q4 2011

    2011 ended not so much with a bang as a whimper. Every single title experienced fall-offs, some of them a bit drastic (but explicable — Do’s coming off its release spike, and Dresden the prior quarter surged due to a release of a new novel) — every title except Spirit of the Season, of course, [...]

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  • Evil Hat Productions Announces ‘Atomic Robo’ RPG License Double 2011 Origins Award Winner Licenses Eisner-Nominated Comic Book SILVER SPRING, Maryland— January 10, 2012 — Evil Hat Productions, LLC, today announced an agreement to produce, publish, and distribute a role-playing game based on the Eisner-nominated Atomic Robo comic book. The Atomic Robo RPG will be co-written [...]

    Atomic Robo Wears the Evil Hat

    Evil Hat Productions Announces ‘Atomic Robo’ RPG License Double 2011 Origins Award Winner Licenses Eisner-Nominated Comic Book SILVER SPRING, Maryland— January 10, 2012 — Evil Hat Productions, LLC, today announced an agreement to produce, publish, and distribute a role-playing game based on the Eisner-nominated Atomic Robo comic book. The Atomic Robo RPG will be co-written [...]

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  • Dear Deadly, Licenses seem to be a mixed blessing in the industry. Clearly a popular license can increase sales, but the difficulty in getting stuff reviewed and the delays that can introduce seem to be a huge burden, above and beyond the cost of the license. I know that you had an “in” with the [...]

    Dear Deadly: Are Major Licenses Worth It?

    Dear Deadly, Licenses seem to be a mixed blessing in the industry. Clearly a popular license can increase sales, but the difficulty in getting stuff reviewed and the delays that can introduce seem to be a huge burden, above and beyond the cost of the license. I know that you had an “in” with the [...]

    Continue Reading...