Evolving the Look of the Brand: Conclusion

This is a quick follow-up to the very helpful crowdstorming post from before about the Evil Hat logo. If you’re looking for the reasoning for the change, you’ll find it there.

After the back and forth about the font choices towards the end there, I went “internal” and talked over the issues with Chris Hanrahan of Endgame. We worked through a few more iterations and eventually landed on what you’ll see below — using Penumbra Sans Bold, a font that has just enough personality to make me happy while still giving a nice, professional feel. As Chris said to me during these chats, “In this most recent version, I think I see not a redesign of the EHP logo, but a maturing of the brand,” and that’s exactly the kind of upgrade I was looking for.

I thought you might want a look. :) It’ll be a while before we can get our website updated with the new dress, but you will see the new logo on our new stuff, starting with Do.


This is all the same logo, just shown on light and dark backgrounds, as well as in its black and white only presentation.)