Breakdown: Race to Adventure’s Top Revenue Sources

I’m going to dig into some of this a bit more in another post — particularly the Board Game Geek stuff — but I thought you might be interested to see what the Kickstarter dashboard is telling me.

REFERRERS

via Kickstarter: 46%
via External: 54%

Dollars pledged via Kickstarter

$23,714

Dollars pledged via external referrers

$28,402

Average pledge amount

$58.96
Referrer Type # of Pledges % of Dollars Dollars pledged
Direct traffic (no referrer information) External 216 24.44% $12,739.44
Board & Card Games (Discover) Kickstarter 133 13.18% $6,869
Search Kickstarter 88 9.65% $5,030.99
Twitter External 57 6.68% $3,482
Facebook External 45 5.01% $2,612
Embedded widget External 42 4.17% $2,174
boardgamegeek.com External 41 4.01% $2,088
Kickstarter user profiles Kickstarter 41 8.92% $4,648
A project’s backer confirmation page Kickstarter 36 3.80% $1,979
google.com External 21 2.12% $1,104.50
Friend backing email Kickstarter 17 2.71% $1,411
deadlyfredly.com External 15 1.40% $730
plus.url.google.com External 12 1.19% $619
mail.yahoo.com External 10 0.91% $475
48-hour reminder email Kickstarter 9 0.92% $480
Activity feed Kickstarter 9 1.55% $810
Recent history bar Kickstarter 9 0.86% $449
Recently Launched (Discover) Kickstarter 8 0.90% $469
Home spotlight Kickstarter 7 0.59% $305
Popular (Discover) Kickstarter 6 0.56% $290
trictrac.net External 4 0.35% $180
Home location Kickstarter 4 0.42% $220
kicktraq.com External 4 0.35% $180
Staff Picks (Discover) Kickstarter 3 0.30% $160
sjgames.com External 3 0.40% $210

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