Q4 Sales Numbers: Oscillate Wildly

Sales figures for our final quarter of 2013 are in!

And man, if you look at the comparison of sales from Q4 to Q3 alone, it looks like a lot of stuff is dropping off. And while that’s technically true, this is one of those cases where only looking at a 6 month span (Q3/Q4) means you don’t have a wide enough angle on your lens. Q3 is where a lot of Summer convention action happens. Q4 is where things typically fall off; it’s the famine following the feast. We also had a lot of stuff launch and ship in Q3 (tho we did have some in Q4), so Q3 showed some of that “initial release spike”.

What I’m tryin’ to say here is that the last quarter/this quarter comparisons are, well, a little entertaining, but not something to pin a lot of notions about reality on. The real thing to look at is the overall growth per product. Q4, as Q4s go, was actually pretty strong for us, and it all hints at 2014 being a very interesting, very active year. Our catalog is fuller and fresher than ever before, and we’re only just starting to see the gains from that.

Fiction continues to be a bit of a frustration, at least as far as getting into “the trades” — traditional fiction distribution — goes. Past the first few months of release of a fiction title, things tend to go flat, as ongoing sales of slightly older titles get canceled out by returns. Ebook sales are small but steadier; with the sale of physical fiction books into the trades, even series entry-point titles like Dinocalypse Now have pretty much flatlined for a good 5 or 6 months running. (I get weekly sales reports from Diamond Book Distributors; processing single or double digit returns for older titles each week is an adventure in spelunking into older and older invoices as I cancel out previous sales. With the oldest fiction titles that means going pretty far back and zeroing out things previously “sold”.)

When we can, we’re putting fiction under the microscope and trying to figure out where or if it fits into our future plans. We’re for sure going to continue the Sally Slick series for a bit, and wrap up all our commitments to the Dinocalypse Kickstarter as it becomes possible (C.E. Murphy’s Stone’s Throe is going to show up next; just went into editing), but beyond that, it’s hard to say.

Having a portion of our digital catalog available under a Pay What You Want scheme continues to do well for us. Like anything, it spiked earlier in the year during its initial release, and has tapered a bit as things have gone on, but we’re still doing healthily there, with us bringing in just shy of $5000 across three PWYW titles (Core, Accelerated, Toolkit).

The advent of Fate Dice has been very, very healthy for us. While getting an 8-item new product line rolled out cost us about $100,000 (with the Fate Dice kickstarter helping to cover about half that, after shipping), signs are good that Fate Dice sales will be a steady component of our revenue stream for at least the next year. And beyond that, the multi-book Fate Core product line is keeping us strong and steady as an RPG publisher too. As we add more items to our catalog in 2014, albeit at a more relaxed pace than 2013, we should cement that and build upon it nicely. Our continued use of crowdfunding campaigns (like the current Fate Adventures & Worlds Patreon campaign, and the upcoming Zeppelin Attack Kickstarter) will help with that as well.

Stay tuned!

And now, the details.

Full Title Sales Last Q Sales This Q LQ vs TQ Prior Lifetime New Lifetime Growth
A Penny For My Thoughts 140 61 -56% 2418 2479 2.5%
Benjamin Hu and the Pharaoh of Hong Kong 0 0 Not Yet 1520 1520
Beyond Dinocalypse 543 51 -91% 2090 2141 2.4%
Century Club Map Dice Bag 6 5 -17% 6 11 83.3%
Deck of Fate 0 372 New 0 372
Deck of Fate (Red) 0 9 New 0 9
Deck of Fate: Deck of Blanks 0 103 New 0 103
Diaspora 132 105 -20% 2454 2559 4.3%
Dinocalypse Dice Bag 2 6 +200% 2 8 300.0%
Dinocalypse Forever 0 0 Not Yet 1520 1520
Dinocalypse Now 135 92 -32% 2656 2748 3.5%
Do: Book of Letters 20 6 -70% 204 210 2.9%
Do: Fate of the Flying Temple 0 0 Not Yet 9694 9694
Do: Pilgrims of the Flying Temple 974 17 -98% 2758 2775 0.6%
Don’t Lose Your Dice dicebag 8 10 +25% 29 39 34.5%
Don’t Lose Your Mind 130 89 -32% 2319 2408 3.8%
Don’t Read This Book 102 136 +33% 2086 2222 6.5%
Don’t Rest Your Head 236 213 -10% 5851 6064 3.6%
Dresden Files Accelerated 0 0 Not Yet 9694 9694
Dresden Files RPG: Our World 546 471 -14% 15312 15783 3.1%
Dresden Files RPG: The Paranet Papers 0 0 Not Yet 0 0
Dresden Files RPG: Your Story 729 631 -13% 19413 20044 3.3%
Fate Accelerated 1854 1270 -31% 11630 12900 10.9%
Fate Accelerated PWYW $814.48 $499.00 -39% $1,755.27 $2,254.27 28.4%
Fate Core 2059 1478 -28% 11873 13351 12.4%
Fate Core PWYW $2,826.77 $1,624.99 -43% $5,900.02 $7,525.01 27.5%
Fate Dice: Antiquity Dice 549 215 -61% 549 764 39.2%
Fate Dice: Atomic Robo Dice 922 731 -21% 922 1653 79.3%
Fate Dice: Centurion Dice 1091 757 -31% 1091 1848 69.4%
Fate Dice: Core Dice 1044 1009 -3% 1044 2053 96.6%
Fate Dice: Eldritch Dice 670 211 -69% 670 881 31.5%
Fate Dice: Valentine Dice 268 203 -24% 268 471 75.7%
Fate Dice: Vampire Dice 435 210 -52% 435 645 48.3%
Fate Dice: Winter Knight Dice 1071 686 -36% 1071 1757 64.1%
Fate System Toolkit 54 1039 +1824% 9748 10787 10.7%
Fate System Toolkit PWYW $1,692.66 $2,487.77 +47% $1,692.66 $4,180.43 147.0%
Fate Worlds 1: Worlds on Fire 204 1002 +391% 9898 10900 10.1%
Fate Worlds 2: Worlds in Shadow 210 984 +369% 9904 10888 9.9%
Happy Birthday Robot 13 10 -23% 896 906 1.1%
Khan of Mars 518 136 -74% 2038 2174 6.7%
King Khan 11 244 +2118% 1531 1775 15.9%
Race to Adventure! 145 93 -36% 1803 1896 5.2%
Race to Adventure! Expansion 235 53 -77% 1269 1322 4.2%
Sally Slick and the Steel Syndicate 4 99 +2375% 9698 9797 1.0%
Shadow of the Century 0 0 Not Yet 9694 9694
Spirit of the Century 2081 237 -89% 11711 11948 2.0%
Spirit of the Season 124 40 -68% 1034 1074 3.9%
Stone’s Throe 0 0 Not Yet 1520 1520
Storm of the Century 39 17 -56% 176 193 9.7%
Strange Tales of the Century 79 379 +380% 9773 10152 3.9%
Swashbucklers of the 7 Skies 23 15 -35% 2006 2021 0.7%
Young Centurions 0 0 Not Yet 9694 9694

 

Title Source Direct Retail/Distro Virtual Special Total
Penny EHP Store  8  8
Diaspora EHP Store  16  3  4  23
Do EHP Store  6  6
Do:BoL EHP Store  3  3
DLYDice EHP Store  10  10
DLYM EHP Store  6  6
DRYH EHP Store  3  13  16
DFRPG:OW EHP Store  29  8  27  64
DFRPG:YS EHP Store  29  10  29  68
Fate Accelerated EHP Store  111  111
Fate Core EHP Store  129  129
Fate Accelerated PWYW EHP Store  $140.00  $140.00
Fate Core PWYW EHP Store  $510.00  $510.00
FST EHP Store  143  143
FST PWYW EHP Store  $1,125.00  $1,125.00
Fate Worlds 1 EHP Store  76  54  130
Fate Worlds 2 EHP Store  77  47  124
FDCore EHP Store  46  46
FDCenturion EHP Store  31  31
FDWinter EHP Store  41  41
FDAtomic EHP Store  27  27
FDAntiquity EHP Store  32  32
FDEldritch EHP Store  29  29
FDValentine EHP Store  21  21
FDVampire EHP Store  28  28
HBR EHP Store  4  4
KhanOfMars EHP Store  1  1
KingKhan EHP Store  3  8  11
SallySlick Novel EHP Store  6  3  9
SOTC EHP Store  11  38  49
SOTS EHP Store  2  1  3
Strange Tales EHP Store  19  18  37
S7S EHP Store  2  2
DRTB EHP Store  3  1  4
DinoNow EHP Store  7  7
DinoBeyond EHP Store  2  2
RTA EHP Store  6  6
RTA Expansion EHP Store  6  6
Dice Bag CC EHP Store  5  5
Dice Bag Dino EHP Store  6  6
Penny OBS  31  31
Deck of Fate OBS  372  372
Deck of Fate Red OBS  9  9
Deck of Blanks OBS  103  103
Do OBS  6  6
Do:BoL OBS  3  3
DLYM OBS  54  54
DRYH OBS  105  105
DFRPG:OW OBS  33  33
DFRPG:YS OBS  38  38
Fate Accelerated PWYW OBS  $359.00  $359.00
Fate Core PWYW OBS  $1,114.99  $1,114.99
FST PWYW OBS  $1,362.77  $1,362.77
Fate Worlds 1 OBS  $205.00  205
Fate Worlds 2 OBS  $196.00  196
HBR OBS  6  6
SOTC OBS  79  79
SOTS OBS  25  25
StormOTC OBS  17  17
Strange Tales OBS  55  55
S7S OBS  13  13
DRTB OBS  45  45
DinoNow OBS  29  29
DinoBeyond OBS  12  12
KhanOfMars OBS  11  11
KingKhan OBS  18  18
SallySlick Novel OBS  9  9
Diaspora OBS  4  4
Penny e23  -  -
Diaspora e23  1  1
DLYM e23  -  -
DRYH e23  -  -
DFRPG:OW e23  -  -
DFRPG:YS e23  -  -
HBR e23  -  -
SOTC e23  -  -
SOTS e23  -  -
S7S e23  -  -
DRTB Amazon 22  22
DinoNow Amazon 31  31
DinoBeyond Amazon 14  14
DRYH Amazon 17  17
DFRPG:YS Amazon 113  113
DFRPG:OW Amazon 72  72
KhanOfMars Amazon 22  22
KingKhan Amazon 27  27
SOTC Amazon 20  20
Diaspora Amazon 20  20
DRTB B&N  8  8
DinoNow B&N  2  2
DinoBeyond B&N  2  2
DRYH B&N  -  -
DFRPG:YS B&N  24  24
DFRPG:OW B&N  20  20
KhanOfMars B&N  5  5
KingKhan B&N  3  3
SOTC B&N  -  -
Fate Core Distribution  1,330  1,330
Fate Accelerated Distribution  1,126  1,126
FST Distribution  884  884
Fate Worlds 1 Distribution  649  649
Fate Worlds 2 Distribution  646  646
DRYH Distribution  60  60
DLYM Distribution  29  29
DRTB Distribution  48  48
SOTC Distribution  83  83
SOTS Distribution  11  11
DinoNow Distribution  23  23
RTA Distribution  85  85
DinoBeyond Distribution  21  21
KhanOfMars Distribution  97  97
KingKhan Distribution  185  185
RTA Expansion Distribution  47  47
SallySlick Novel Distribution  75  75
Strange Tales Distribution  278  278
DFRPG:YS Distribution  386  386
DFRPG:OW Distribution  281  281
S7S Distribution  -  -
Penny Distribution  22  22
HBR Distribution  -  -
Diaspora Distribution  46  46
Do Distribution  -  -
FDCore Distribution  953  953
FDWinter Distribution  631  631
FDCenturion Distribution  711  711
FDAtomic Distribution  693  693
FDValentine Distribution  182  182
FDVampire Distribution  182  182
FDEldritch Distribution  182  182
FDAntiquity Distribution  182  182
Penny IPR  -  -
Diaspora IPR  1  9  1  11
Do IPR  5  5
DLYM IPR  -  -
DRYH IPR  3  11  1  15
DFRPG:OW IPR  1  1
DFRPG:YS IPR  2  2
Fate Accelerated IPR  4  29  33
Fate Core IPR  3  16  19
Fate Worlds 1 IPR  1  17  18
Fate Worlds 2 IPR  1  17  18
FST IPR  1  11  12
HBR IPR  -  -
RTA IPR  2  2
SOTC IPR  5  1  6
SOTS IPR  1  1
S7S IPR  -  -
DRTB IPR  1  8  9
DinoNow IPR  -  -
SallySlick Novel IPR 6  6
Strange Tales IPR 9  9
FDCore IPR 10 10
FDWinter IPR 2 12 14
FDCenturion IPR 15 15
FDAtomic IPR 11 11
FDAntiquity IPR 1 1