Q3 Sales Numbers: Show of Strength

The third quarter is often a strong one, due to a combination of summer convention revenues (we’re represented by Indie Press Revolution at GenCon, for example) and folks feeling a little freer with their spending dollars now that they have some distance from tax season and aren’t too close to the holidays yet. (That’s my theory and I’m sticking to it!)

For us, the third quarter was also a chance for us to really start punching at our new strength, with a number of products rolling out or about to roll out, two Bundles of Holding that were smashing hits (in July, we were part of the Bundle of Holding +4 with Do: Pilgrims of the Flying Temple, and later we had Spirit of the Century in the record-breaking Bundle of Fate), particularly spiking the numbers for that. Our Fate Dice have started to roll out, and Fate Core and Fate Accelerated have had a chance to get into stores, with the second wave of Kickstarter books coming on fast and due to ship late this month/early next. A couple fiction titles saw their initial release to the trades as well.

That’s not to say everything’s on the way up: since we started selling our fiction titles into the “trades” — big bookstores, that is — we’ve had to open up the sales of those titles through that channel to the possibility of taking returns. And for the first couple titles we have put out through that channel — Dinocalypse Now and Don’t Read This Book — we have seen a steady trickle of returns developing in more recent months. In the case of Don’t Read This Book, it was pronounced enough that our distribution sales of that title netted a total of negative one. Thankfully ebook sales and print sales through other venues meant we still tallied about a hundred for this quarter.

Probably the biggest stand-out stat we’ve got right now is the performance of our Pay What You Want trio: Fate Core, Fate Accelerated, and Fate System Toolkit. Since the Pay What You Want model debuted on DriveThruRPG as part of the launch of the Fate Core PDF there this summer, I’ve been opting to track straight up the amount of money contributed rather than the number of downloads paid or otherwise: it seems to be a solid measure of success where PWYW is concerned, since we’re essentially answering the question “How much was the Fate audience willing to pay for something they could get for free?” The answer’s pretty surprising: in just a few short months, across those three products, we’ve seen people pay over $9,000 for PDF content they could otherwise get free.

Before you go and think that you too can get $9,000 for offering something Pay What You Want on DriveThru, take a quick look at a dissenting opinion or two. Our success with PWYW is likely similar to our success with Kickstarter: driven very strongly by our established, existing audience. The currency of the new economy is attention, as always.

Let’s get into the numbers.

Full Title Sales Last Q Sales This Q LQ vs TQ Prior Lifetime New Lifetime Growth
A Penny For My Thoughts 864 140 -84% 2278 2418 6.1%
Benjamin Hu and the Pharaoh of Hong Kong 0 0 Not Yet 1520 1520
Beyond Dinocalypse 27 630 +2233% 1547 2177 40.7%
Century Club Map Dice Bag 0 6 New 0 6
Diaspora 140 132 -6% 2322 2454 5.7%
Dinocalypse Dice Bag 0 2 New 0 2
Dinocalypse Forever 0 0 Not Yet 1520 1520
Dinocalypse Now 601 138 -77% 2521 2659 5.5%
Do: Book of Letters 8 20 +150% 184 204 10.9%
Do: Fate of the Flying Temple 0 0 Not Yet 9694 9694
Do: Pilgrims of the Flying Temple 38 974 +2463% 1784 2758 54.6%
Don’t Lose Your Dice dicebag 2 8 +300% 21 29 38.1%
Don’t Lose Your Mind 73 130 +78% 2189 2319 5.9%
Don’t Read This Book 282 102 -64% 1984 2086 5.1%
Don’t Rest Your Head 187 236 +26% 5615 5851 4.2%
Dresden Files Accelerated 0 0 Not Yet 9694 9694
Dresden Files RPG: Our World 625 546 -13% 14766 15312 3.7%
Dresden Files RPG: The Paranet Papers 0 0 Not Yet 0 0
Dresden Files RPG: Your Story 822 729 -11% 18684 19413 3.9%
Fate Accelerated 82 1854 +2161% 9776 11630 19.0%
Fate Accelerated PWYW $940.79 $814.48 -13% $940.79 $1,755.27 86.6%
Fate Core 120 2059 +1616% 9814 11873 21.0%
Fate Core PWYW $3,073.25 $2,826.77 -8% $3,073.25 $5,900.02 92.0%
Fate Dice: Antiquity Dice 0 549 New 0 549
Fate Dice: Atomic Robo Dice 0 922 New 0 922
Fate Dice: Centurion Dice 0 1091 New 0 1091
Fate Dice: Core Dice 0 1044 New 0 1044
Fate Dice: Eldritch Dice 0 670 New 0 670
Fate Dice: Valentine Dice 0 268 New 0 268
Fate Dice: Vampire Dice 0 435 New 0 435
Fate Dice: Winter Knight Dice 0 1071 New 0 1071
Fate System Toolkit 0 54 New 9694 9748 0.6%
Fate System Toolkit PWYW $0.00 $1,692.66 New $0.00 $1,692.66
Fate Worlds 1: Worlds on Fire 0 204 New 9694 9898 2.1%
Fate Worlds 2: Worlds in Shadow 0 210 New 9694 9904 2.2%
Happy Birthday Robot 14 13 -7% 883 896 1.5%
Khan of Mars 0 518 New 1520 2038 34.1%
King Khan 0 11 New 1520 1531 0.7%
Race to Adventure! 640 145 -77% 1658 1803 8.7%
Race to Adventure! Expansion 16 235 +1369% 1034 1269 22.7%
Sally Slick and the Steel Syndicate 0 4 New 9694 9698 0.0%
Shadow of the Century 0 0 Not Yet 9694 9694
Spirit of the Century 362 2081 +475% 9630 11711 21.6%
Spirit of the Season 20 124 +520% 910 1034 13.6%
Stone’s Throe 0 0 Not Yet 1520 1520
Storm of the Century 137 39 -72% 137 176 28.5%
Strange Tales of the Century 0 79 New 9694 9773 0.8%
Swashbucklers of the 7 Skies 29 23 -21% 1983 2006 1.2%
Young Centurions 0 0 Not Yet 9694 9694

 

Title Source Direct Retail/Distro Virtual Special Total
Penny EHP Store  42  42
Diaspora EHP Store  12  10  5  27
Do EHP Store  8  8
Do:BoL EHP Store  5  5
DLYDice EHP Store  8  8
DLYM EHP Store  15  15
DRYH EHP Store  13  24  37
DFRPG:OW EHP Store  28  40  4  72
DFRPG:YS EHP Store  33  46  9  88
Fate Accelerated EHP Store  298  298
Fate Core EHP Store  216  216
Fate Accelerated PWYW EHP Store  $212.50  $212.50
Fate Core PWYW EHP Store  $765.00  $765.00
FST EHP Store  54  54
FST PWYW EHP Store  $400.00  $400.00
Fate Worlds 1 EHP Store  25  24  49
Fate Worlds 2 EHP Store  27  25  52
FDCore EHP Store  124  124
FDCenturion EHP Store  69  69
FDWinter EHP Store  48  48
FDAtomic EHP Store  51  51
HBR EHP Store  4  4
KhanOfMars EHP Store  4  3  7
KingKhan EHP Store  -  -
SallySlick Novel EHP Store  3  1  4
SOTC EHP Store  10  46  56
SOTS EHP Store  2  2  4
Strange Tales EHP Store  7  8  15
S7S EHP Store  3  3
DRTB EHP Store  1  3  4
DinoNow EHP Store  9  9
DinoBeyond EHP Store  4  2  6
RTA EHP Store  4  4
RTA Expansion EHP Store  4  4
Dice Bag CC EHP Store  6  6
Dice Bag Dino EHP Store  2  2
Penny OBS  26  26
Do OBS  10  10
Do:BoL OBS  15  15
DLYM OBS  32  32
DRYH OBS  56  56
DFRPG:OW OBS  46  13  59
DFRPG:YS OBS  53  18  71
Fate Accelerated PWYW OBS  $601.98  $601.98
Fate Core PWYW OBS  $2,061.77  $2,061.77
FST PWYW OBS  $1,292.66  $1,292.66
Fate Worlds 1 OBS  $155.00  155
Fate Worlds 2 OBS  $158.00  158
HBR OBS  4  4
SOTC OBS  93  93
SOTS OBS  23  23
StormOTC OBS  39  39
Strange Tales OBS  64  64
S7S OBS  10  10
DRTB OBS  21  21
DinoNow OBS  16  16
DinoBeyond OBS  13  13
KhanOfMars OBS  20  20
SallySlick Novel OBS  2
Diaspora OBS  8  8
Penny e23  1  1
Diaspora e23  -  -
DLYM e23  -  -
DRYH e23  -  -
DFRPG:OW e23  -  -
DFRPG:YS e23  -  -
HBR e23  -  -
SOTC e23  -  -
SOTS e23  -  -
S7S e23  1  1
DRTB Amazon 52  52
DinoNow Amazon 93  93
DinoBeyond Amazon 34  34
DRYH Amazon 17  17
DFRPG:YS Amazon 131  131
DFRPG:OW Amazon 91  91
KhanOfMars Amazon 6  6
SOTC Amazon 38  38
Diaspora Amazon 18  18
DRTB B&N  14  14
DinoNow B&N  5  5
DRYH B&N  2  2
DFRPG:YS B&N  29  29
DFRPG:OW B&N  22  22
KhanOfMars B&N  2  2
SOTC B&N  2  2
Fate Core Distribution  1,675  1,675
Fate Accelerated Distribution  1,279  1,279
DRYH Distribution  88  88
DLYM Distribution  66  66
DRTB Distribution  (1)  (1)
SOTC Distribution  77  77
SOTS Distribution  96  96
DinoNow Distribution  11  11
RTA Distribution  128  128
DinoBeyond Distribution  577  577
KhanOfMars Distribution  483  483
KingKhan Distribution  11  11
RTA Expansion Distribution  231  231
DFRPG:YS Distribution  401  401
DFRPG:OW Distribution  295  295
S7S Distribution  7  7
Penny Distribution  61  61
HBR Distribution  4  4
Diaspora Distribution  51  51
Do Distribution  4  4
FDCore Distribution  238  238
FDWinter Distribution  221  221
FDCenturion Distribution  168  168
FDAtomic Distribution  156  156
DRTB Robot Trading Co  -  -
DinoNow Robot Trading Co  -  -
Penny IPR  3  3  4  10
Diaspora IPR  1  17  1  9  28
Do IPR  1  27  6  34
DLYM IPR  8  9  17
DRYH IPR  4  19  2  11  36
DFRPG:OW IPR  1  1  5  7
DFRPG:YS IPR  1  3  5  9
Fate Accelerated IPR  5  97  175  277
Fate Core IPR  6  29  133  168
FDWinter IPR  2  2
HBR IPR  1  1
RTA IPR  9  4  13
SOTC IPR  4  2  4  10
SOTS IPR  1  1
S7S IPR  2  2
DRTB IPR  6  6  12
DinoNow IPR  2  2  4
Do Bundle of Holding +4  918  918
SOTC Bundle of Fate  1,805  1,805
FDCore Kickstarter  580  102  682
FDCenturion Kickstarter  749  105  854
FDWinter Kickstarter  704  96  800
FDAtomic Kickstarter  604  111  715
FDAntiquity Kickstarter  474  75  549
FDEldritch Kickstarter  589  81  670
FDValentine Kickstarter  206  62  268
FDVampire Kickstarter  357  78  435