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Evil Hat Sales Numbers: Q1 2011

Buoyed by some sales leading to stronger performance in PDFs than usual (at least for some titles), Q1 actually did pretty well by the quantity tallies, which are what I share here. Reality is we did see a bit of a fall off in actual dollar revenue — sale prices are a part of that, but also the Evil Hat webstore’s seeing a modest decline in sales. But distro stayed pretty steady, which is pleasing. I’m hoping that remains true through into Summer and beyond, because presently the numbers are compelling me to do another printing (2500 copies, likely) of the first volume of Dresden.

Added a couple columns to the high level summary this time, so you can see what the quarterly sales were like for last quarter, as well as the updated lifetime tallies.

Title SalesLastQ SalesThisQ Prior Lifetime New Lifetime
Penny 58 97 919 1016
Diaspora 344 260 479 739
DLYM 100 144 1353 1497
DRYH 220 242 3519 3761
DFRPG:OW 1066 1087 8006 9093
DFRPG:YS 1382 1346 9241 10587
Wizard Dice 1279 656 1279 1935
HBR 127 62 406 468
SOTC 238 372 6278 6650
SOTS 29 32 671 703
S7S 80 104 1524 1628

And here’s how the sales looked, source by source:

Title Source Direct Retail/Distro PDF Special Total
Penny IPR 4 16 7 - 27
Diaspora IPR 10 36 3 - 49
DLYM IPR 3 18 1 - 22
DRYH IPR 6 17 6 - 29
DFRPG:OW IPR 6 24 2 - 32
DFRPG:YS IPR 7 30 2 - 39
Wizard Dice IPR 5 42 - - 47
HBR IPR 2 3 2 - 7
SOTC IPR 8 27 5 - 40
SOTS IPR - - 1 - 1
S7S IPR 3 9 - - 12
Penny EHP Store 5 - 15 - 20
Diaspora EHP Store 47 - 13 - 60
DLYM EHP Store 8 - 13 - 21
DRYH EHP Store 23 - 25 - 48
DFRPG:OW EHP Store 110 - 72 - 182
DFRPG:YS EHP Store 128 - 78 - 206
Wizard Dice EHP Store 156 - - - 156
HBR EHP Store 9 - 4 - 13
SOTC EHP Store 15 - 27 - 42
SOTS EHP Store - - 13 - 13
S7S EHP Store 11 - 11 - 22
Penny OBS - - 32 - 32
Diaspora OBS - - - - -
DLYM OBS - - 60 - 60
DRYH OBS - - 78 - 78
DFRPG:OW OBS - - 119 - 119
DFRPG:YS OBS - - 133 - 133
Wizard Dice OBS - - - - -
HBR OBS - - 20 - 20
SOTC OBS - - 149 - 149
SOTS OBS - - 18 - 18
S7S OBS - - 41 - 41
Penny Lulu - - - - -
Diaspora Lulu - - - - -
DLYM Lulu - - - - -
DRYH Lulu - - - 1 1
DFRPG:OW Lulu - - - - -
DFRPG:YS Lulu - - - - -
Wizard Dice Lulu - - - - -
HBR Lulu - - - - -
SOTC Lulu - - 1 6 7
SOTS Lulu - - - - -
S7S Lulu - - - - -
Penny e23 - - - - -
Diaspora e23 - - 2 - 2
DLYM e23 - - - - -
DRYH e23 - - - - -
DFRPG:OW e23 - - 1 - 1
DFRPG:YS e23 - - 1 - 1
Wizard Dice e23 - - - - -
HBR e23 - - - - -
SOTC e23 - - 1 - 1
SOTS e23 - - - - -
S7S e23 - - - - -
Penny Distribution - 18 - - 18
Diaspora Distribution - 149 - - 149
DLYM Distribution - 41 - - 41
DRYH Distribution - 86 - - 86
DFRPG:OW Distribution - 753 - - 753
DFRPG:YS Distribution - 967 - - 967
Wizard Dice Distribution - 453 - - 453
HBR Distribution - 22 - - 22
SOTC Distribution - 133 - - 133
SOTS Distribution - - - - -
S7S Distribution - 29 - - 29

 

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Small Corrections on Q4′s Numbers

I goofed up my spreadsheet a little last quarter, it looks like, so the overall lifetime tallies were a bit off. Here’s the corrections:

Title Correct Incorrect Adjustment
Penny 919 908 11
Diaspora 479 422 57
DLYM 1353 1353 0
DRYH 3519 3557 -38
DFRPG:OW 8006 7995 11
DFRPG:YS 9241 9232 9
Wizard Dice 1279 1278 1
HBR 406 407 -1
SOTC 6278 6277 1
SOTS 671 694 -23
S7S 1524 1542 -18

Working on tallying up this quarter’s stuff now.

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Evil Hat Sales Numbers: Q4 2010

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Originally published at Deadly Fredly. Please leave any comments there.

Different format this time, because I wanted to use a spreadsheet.

The high level “gut” view: sales were down (as expected) in the fourth quarter of last year, but not horridly so. In terms of sales volume, for example, Q4′s DFRPG sales were only a few hundred less than Q3′s for each title. That’s a palpable drop, sure, but not a “it’s drying up!” On top of that, we got a nice boost out of launching & selling our limited edition “Wizard” Fudge Dice, clearing over half of the units we produced in just a couple months through direct and distribution channels.

The quarter’s numbers from Q3 can be found on my previous post. While the percentage drop on the smaller volume titles was more brutal, comparatively speaking, the overall robustness of the DFRPG and the addition of the dice did nicely by us.

Here’s the high level sum-up. Lifetime sales-wise everything is looking pretty rosy:

Title This Quarter Prior Lifetime
 New Lifetime
Penny 47 861 908
Diaspora 287 135 422
DLYM 100 1253 1353
DRYH 258 3299 3557
DFRPG:OW 1055 6940 7995
DFRPG:YS 1373 7859 9232
Wizard Dice 1278 0 1278
HBR 128 279 407
SOTC 237 6040 6277
SOTS 52 642 694
S7S 98 1444 1542

And the source-by-source particulars (“special” just means “the spirit of the century hardcover from Lulu” for now):

Title Source Direct Distro PDF Special Total
Penny IPR 5 6 - 11
Diaspora IPR 18 36 3 - 57
DLYM IPR 2 7 2 - 11
DRYH IPR 5 10 4 - 19
DFRPG:OW IPR 12 7 3 - 22
DFRPG:YS IPR 18 8 2 - 28
Wizard Dice IPR 14 9 - - 23
HBR IPR 6 17 4 - 27
SOTC IPR 9 14 1 - 24
SOTS IPR - - 4 - 4
S7S IPR 1 3 2 - 6
Penny EHP Store 11 - 7 - 18
Diaspora EHP Store 44 - 10 - 54
DLYM EHP Store 9 - 8 - 17
DRYH EHP Store 21 - 17 - 38
DFRPG:OW EHP Store 170 - 63 - 233
DFRPG:YS EHP Store 197 - 61 - 258
Wizard Dice EHP Store 496 - - - 496
HBR EHP Store 15 - 3 - 18
SOTC EHP Store 16 - 10 - 26
SOTS EHP Store - - 10 - 10
S7S EHP Store 6 - 4 - 10
Penny OBS - - 3 - 3
Diaspora OBS - - - - -
DLYM OBS - - 29 - 29
DRYH OBS - - 58 - 58
DFRPG:OW OBS - - 76 - 76
DFRPG:YS OBS - - 90 - 90
Wizard Dice OBS - - - - -
HBR OBS - - 18 - 18
SOTC OBS - - 61 - 61
SOTS OBS - - 14 - 14
S7S OBS - - 19 - 19
Penny Lulu - - - - -
Diaspora Lulu - - - - -
DLYM Lulu - - - - -
DRYH Lulu 7 - - - 7
DFRPG:OW Lulu - - - - -
DFRPG:YS Lulu - - - - -
Wizard Dice Lulu - - - - -
HBR Lulu - - - - -
SOTC Lulu - - - 8 8
SOTS Lulu - - - - -
S7S Lulu - - - - -
Penny e23 - - - - -
Diaspora e23 - - 1 - 1
DLYM e23 - - 2 - 2
DRYH e23 - - 1 - 1
DFRPG:OW e23 - - 2 - 2
DFRPG:YS e23 - - 2 - 2
Wizard Dice e23 - - - - -
HBR e23 - - - - -
SOTC e23 - - 1 - 1
SOTS e23 - - 1 - 1
S7S e23 - - - - -
Penny Distribution - 26 - - 26
Diaspora Distribution - 232 - - 232
DLYM Distribution - 41 - - 41
DRYH Distribution - 97 - - 97
DFRPG:OW Distribution - 733 - - 733
DFRPG:YS Distribution - 1,004 - - 1,004
Wizard Dice Distribution - 760 - - 760
HBR Distribution - 64 - - 64
SOTC Distribution - 118 - - 118
SOTS Distribution - - - - -
S7S Distribution - 45 - - 45
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Evil Hat Sales Numbers: Q4 2010

Different format this time, because I wanted to use a spreadsheet.

The high level “gut” view: sales were down (as expected) in the fourth quarter of last year, but not horridly so. In terms of sales volume, for example, Q4′s DFRPG sales were only a few hundred less than Q3′s for each title. That’s a palpable drop, sure, but not a “it’s drying up!” On top of that, we got a nice boost out of launching & selling our limited edition “Wizard” Fudge Dice, clearing over half of the units we produced in just a couple months through direct and distribution channels.

The quarter’s numbers from Q3 can be found on my previous post. While the percentage drop on the smaller volume titles was more brutal, comparatively speaking, the overall robustness of the DFRPG and the addition of the dice did nicely by us.

Here’s the high level sum-up. Lifetime sales-wise everything is looking pretty rosy. I’m particularly happy to see that Your Story is within striking distance of 10k copies sold (as always our lifetime totals reflect digital and print combined, but counting Print+PDF bundle sales as only a single sale, not one of each), and Our World falling just short of 8k. That’s a nice footprint for us and gives us a good shot at selling a few thousand copies of our in-development Paranet book, I think.

Title This Quarter Prior Lifetime
 New Lifetime
Penny 47 861 908
Diaspora 287 135 422
DLYM 100 1253 1353
DRYH 258 3299 3557
DFRPG:OW 1055 6940 7995
DFRPG:YS 1373 7859 9232
Wizard Dice 1278 0 1278
HBR 128 279 407
SOTC 237 6040 6277
SOTS 52 642 694
S7S 98 1444 1542

And the source-by-source particulars (“special” just means “the spirit of the century hardcover from Lulu” for now):

Title Source Direct Distro PDF Special Total
Penny IPR 5 6 - 11
Diaspora IPR 18 36 3 - 57
DLYM IPR 2 7 2 - 11
DRYH IPR 5 10 4 - 19
DFRPG:OW IPR 12 7 3 - 22
DFRPG:YS IPR 18 8 2 - 28
Wizard Dice IPR 14 9 - - 23
HBR IPR 6 17 4 - 27
SOTC IPR 9 14 1 - 24
SOTS IPR - - 4 - 4
S7S IPR 1 3 2 - 6
Penny EHP Store 11 - 7 - 18
Diaspora EHP Store 44 - 10 - 54
DLYM EHP Store 9 - 8 - 17
DRYH EHP Store 21 - 17 - 38
DFRPG:OW EHP Store 170 - 63 - 233
DFRPG:YS EHP Store 197 - 61 - 258
Wizard Dice EHP Store 496 - - - 496
HBR EHP Store 15 - 3 - 18
SOTC EHP Store 16 - 10 - 26
SOTS EHP Store - - 10 - 10
S7S EHP Store 6 - 4 - 10
Penny OBS - - 3 - 3
Diaspora OBS - - - - -
DLYM OBS - - 29 - 29
DRYH OBS - - 58 - 58
DFRPG:OW OBS - - 76 - 76
DFRPG:YS OBS - - 90 - 90
Wizard Dice OBS - - - - -
HBR OBS - - 18 - 18
SOTC OBS - - 61 - 61
SOTS OBS - - 14 - 14
S7S OBS - - 19 - 19
Penny Lulu - - - - -
Diaspora Lulu - - - - -
DLYM Lulu - - - - -
DRYH Lulu 7 - - - 7
DFRPG:OW Lulu - - - - -
DFRPG:YS Lulu - - - - -
Wizard Dice Lulu - - - - -
HBR Lulu - - - - -
SOTC Lulu - - - 8 8
SOTS Lulu - - - - -
S7S Lulu - - - - -
Penny e23 - - - - -
Diaspora e23 - - 1 - 1
DLYM e23 - - 2 - 2
DRYH e23 - - 1 - 1
DFRPG:OW e23 - - 2 - 2
DFRPG:YS e23 - - 2 - 2
Wizard Dice e23 - - - - -
HBR e23 - - - - -
SOTC e23 - - 1 - 1
SOTS e23 - - 1 - 1
S7S e23 - - - - -
Penny Distribution - 26 - - 26
Diaspora Distribution - 232 - - 232
DLYM Distribution - 41 - - 41
DRYH Distribution - 97 - - 97
DFRPG:OW Distribution - 733 - - 733
DFRPG:YS Distribution - 1,004 - - 1,004
Wizard Dice Distribution - 760 - - 760
HBR Distribution - 64 - - 64
SOTC Distribution - 118 - - 118
SOTS Distribution - - - - -
S7S Distribution - 45 - - 45

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Evil Hat Sales Numbers: Q3 2010

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Originally published at Deadly Fredly. You can comment here or there.

So what’s a quarter look like AFTER the quarter where we released what amounts to, at our scale, a blockbuster?

A little something like this.

Where We Started

Lifetime sales prior to this quarter:

Penny: 660
DLYM: 1049
DRYH: 3034
DFRPG:OW: 4777
DFRPG:YS: 5018
HBR: 9
SOTC: 5688
SOTS: 629
S7S: 1267

So, if that’s where we started, here’s where we went:

IPR for Q3 2010

Penny: 39 (12 retail, 16 convention)
Penny PDF: 9
Diaspora: 25 (20 retail)
Diaspora PDF: 4
DLYM: 31 (21 convention, 4 retail)
DLYM PDF: 3
DRYH: 46 (25 convention, 12 retail)
DRYH PDF: 4
DFRPG:OW: 300 (171 convention, 79 retail)
DFRPG:OW PDF: 2
DFRPG:YS: 407 (225 convention, 115 retail)
DFRPG:YS PDF: 6
HBR: 55 (44 retail)
HBR PDF: 4
SOTC: 52 (26 convention, 21 retail)
SOTC PDF: 3
SOTS PDF: 1
S7S: 20 (10 convention, 6 retail)
S7S PDF: 0

OBS for Q3 2010

Penny PDF: 6
DLYM PDF: 21
DRYH PDF: 31 (3 in Hebrew)
DFRPG:OW PDF: 178
DFRPG:YS PDF: 205
HBR PDF: 17
SOTC PDF: 67
SOTS PDF: 11
S7S PDF: 16

e23 for Q3 2010

Penny PDF: 1
Diaspora PDF: 2
DFRPG:OW PDF: 1
DFRPG:YS PDF: 2
SOTC PDF: 3
S7S PDF: 1

Lulu for Q3 2010

DRYH: 2
DRYH PDF: 1
SOTC HC: 1

Distribution Orders for Q3 2010

Hopefully I’m not getting the numbers wrong on this; the honest truth is that I’m not sure where I cut off my reporting last quarter, so these numbers are slightly “guessy” in the sense that I might be double-dipping on a couple sources of data from the end of last quarter.

On top of that, some of last quarter’s stuff doesn’t get invoiced until THIS quarter, so I’m essentially going to omit a big hunk of September’s sales here, treating them as part of Q4 down the line.

Still, them numbers down yonder, they don’t stink.

Penny: 132
Diaspora: 66
DLYM: 137
DRYH: 152
DFRPG:OW: 1285
DFRPG:YS: 1776
HBR: 189
SOTC: 201
S7S: 133

Evil Hat Webstore Orders for Q3 2010

Penny: 6
Penny PDF: 7
Diaspora: 32
Diaspora PDF: 7
DLYM: 3
DLYM PDF: 9
DRYH: 14
DRYH PDF: 15
DFRPG:OW: 311
DFRPG:OW PDF: 86
DFRPG:YS: 348
DFRPG:YS PDF: 97
HBR: 5
HBR PDF: 0
SOTC: 17
SOTC PDF: 10
SOTS PDF: 1
S7S: 4
S7S PDF: 3

Totals for Q3

Penny: 39+6+132=177
Penny PDF: 9+6+2+7=24
Diaspora: 25+32+66=123
Diaspora PDF: 4+1+7=12
DLYM: 31+3+137=171
DLYM PDF: 3+21+9=33
DRYH: 46+2+14+152=214
DRYH PDF: 4+31+1+15=51
DFRPG:OW: 300+311+1285=1896
DFRPG:OW PDF: 2+178+1+86=267
DFRPG:YS: 407+348+1776=2531
DFRPG:YS PDF: 6+205+2+97=310
HBR: 55+5+189=249
HBR PDF: 4+17=21
SOTC: 52+17+201=270
SOTC HC: 1
SOTC PDF: 3+67+1+10=81
SOTS PDF: 1+11+1=13
S7S: 20+4+133=157
S7S PDF: 16+1+3=20

Lifetime Numbers

Penny: 660+177+24 = 861
Diaspora: 123+12 = 135
DLYM: 1049+171+33 = 1253
DRYH: 3034+214+51 = 3299
DFRPG:OW: 4777+1896+267 = 6940 (ding!)
DFRPG:YS 5018+2531+310 = 7859 (ding!)
HBR: 9+249+21 = 279
SOTC: 5688+270+1+81 = 6040 (ding!)
SOTS: 629+13 = 642
S7S: 1267+157+20 = 1444

SOTC broke 6000, but also got lapped by both DFRPG books.  DFRPG sales numbers clocked in around 50%, very roughly, of the previous quarter. We had very strong direct sales in the hundreds, but in terms of quantity of books moved, the retail/distribution channel made the strongest showing (not a shock; that’s what it’s there for).

Remember, as always, you can pick these items up at the Evil Hat Webstore: http://www.evilhat.com/store/

What are your thoughts on the numbers?

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Four Weeks, Two Thousand Books

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Originally published at Deadly Fredly. You can comment here or there.

A Sunday post, because the data’s in.

We’ve had four full weeks of the Dresden Files RPG preorder over on the Evil Hat webstore.  In that time, we’ve broken 1,000 copies sold of each of the two books. For the record, that is officially nuts. We also have an order in from one of our distributors, arguably the largest, tallying up to about 1,100 of each title too, some bound for the book trade, some bound for comic stores, some for game stores. We’re in very good shape right now, and on the cusp of getting the files off to the printer and starting to think about getting the second wave preorder happening over on IPR, stand-alone versions of the PDFs up for sale, etc. Good stuff.

Here’s the breakdown of our webstore sales for the data-junkies. What’s particularly interesting is we’ve only seen about a 6-or-so percent gap between the two titles. Most days Your Story outsells Our World by a couple copies, but there’ve been two days out of the 28 where Our World sold a copy or two more.

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Evil Hat Sales: Finishing 2009

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Originally published at Deadly Fredly. You can comment here or there.

IPR numbers are in!

Here’s the skinny.

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Evil Hat Sales: 2009 Observations

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Originally published at Deadly Fredly. You can comment here or there.

On Monday I posted the missing 8 months of sales data I’d been too busy most of this year to post. So, that’s done, bringing us up to the end of the year (save for a big chunk of sales reckoning from IPR — I don’t get confirmed, official reporting on that until the 15th of January, so expect a post on that when the time comes).

What’s to be said about it? Turns out I have a few short thoughts.

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Evil Hat Sales: 2009 Catch-Up

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Originally published at Deadly Fredly. You can comment here or there.

So, once upon a time I regularly updated my livejournal with Evil Hat’s sales numbers. I fell off that horse a goodly time back — evidence points to May 1st as the last time I did this — so it’s time to play catch-up. I don’t have the end of year numbers from IPR yet, so you can expect another post like this one once we get past the 15th or so of the month.

On May 1st, these numbers were where we were at, including all of Q1 2009 for IPR, and adding in April for Lulu, OBS, e23, and YGN.

2009Q2 to date (prior to May 1st)
DLYM PDF – 10
DRYH PDF – 20
DRYH SC – 1
SOTC PDF – 25
SOTC HC – 1
SOTS PDF – 3
S7S PDF – 44

Lifetime:
DLYM: 462
DRYH: 2099
SOTC: 3563 (DISCOVERY! I dropped 700 copies from this total back in October 2008. Whups. Make that 4263 instead.)
SOTS: 500
S7S: 100

Let’s see how things went from there, shall we?

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Pyramidworthy

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My long State of the Hat posting actually made it into Pyramid Magazine's news update for this week. I'm a little startled and a lot pleased! IPR's news items have also been getting picked up there.

I think this is due to the wonders of RSS-ability in part (there's clearly a human agency doing some filtering, though) and I'm tickled about that too because getting IPR RSS-able (and Evil Hat too) and at least semi-regular with the news updates has been an important thing for me this past year.

In other news, I've been hacking away at the IPR database to get it to generate some reports for the members, in an effort to improve overall visibility into product performance, when to reorder products that are low in inventory, all that. Some snippets of Evil Hat's follow

The reports are somewhat limited for older products by dint of there having been a different software setup starting in 2007, so the "lifetime sales" figures for some products... aren't. A lot of these stats are very very approximated -- lifetime sales doesn't include anything off of the website either, and the view-count may be marginally suspect in some cases (i tend to look at my own product pages with some frequency, and each time that counts as a 'view')...

Anyway:

Don't Rest Your Head
261 items in website inventory count
27 items sold via the website last month
129 items sold via the website in the last six months

Don't Rest Your Head [PDF]
8 items sold via the website last month
40 items sold via the website in the last six months

Don't Rest Your Head [Print+PDF]
261 items in website inventory count
5 items sold via the website last month
32 items sold via the website in the last six months

Spirit of the Century
44 items in website inventory count
67 items sold via the website last month
301 items sold via the website in the last six months

Spirit of the Century + Don't Rest Your Head [PDF]
2 items sold via the website last month
15 items sold via the website in the last six months

Spirit of the Century [PDF]
10 items sold via the website last month
36 items sold via the website in the last six months

Spirit of the Century [Print+PDF]
44 items in website inventory count
39 items sold via the website last month
187 items sold via the website in the last six months

Spirit of the Season
136 items in website inventory count
43 items sold via the website last month
43 items sold via the website in the last six months

Spirit of the Season [PDF]
5 items sold via the website last month
5 items sold via the website in the last six months

Spirit of the Season [Print+PDF]
136 items in website inventory count
51 items sold via the website last month
51 items sold via the website in the last six months

LIFETIME SALES RANKINGS
-----------------------

1. Spirit of the Century
566 lifetime sales
3. Spirit of the Century [Print+PDF]
373 lifetime sales
5. Don't Rest Your Head
242 lifetime sales
20. Spirit of the Century [PDF]
112 lifetime sales
25. Don't Rest Your Head [PDF]
90 lifetime sales
40. Don't Rest Your Head [Print+PDF]
67 lifetime sales
45. Spirit of the Season
61 lifetime sales
52. Spirit of the Season [Print+PDF]
53 lifetime sales
92. Spirit of the Century + Don't Rest Your Head [PDF]
26 lifetime sales
184. Spirit of the Season [PDF]
8 lifetime sales

LIFETIME CONVERSIONS
--------------------

Spirit of the Season
61 sales vs 332 views
18.37% over 28 days
Spirit of the Season [PDF]
8 sales vs 78 views
10.26% over 4 days
Spirit of the Century
566 sales vs 8444 views
6.70% over 498 days
Don't Rest Your Head
242 sales vs 3774 views
6.41% over 498 days
Spirit of the Century [Print+PDF]
373 sales vs 6375 views
5.85% over 384 days
Don't Rest Your Head [PDF]
90 sales vs 1685 views
5.34% over 369 days
Don't Rest Your Head [Print+PDF]
67 sales vs 1839 views
3.64% over 369 days
Spirit of the Century [PDF]
112 sales vs 3219 views
3.48% over 385 days
Spirit of the Season [Print+PDF]
53 sales vs 1590 views
3.33% over 28 days
Spirit of the Century + Don't Rest Your Head [PDF]
26 sales vs 1366 views
1.90% over 293 days
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