Originally published at Deadly Fredly. You can comment here or there.

Hold on to your hats, folks. This one was super interesting.

Where We Started

Lifetime:

Penny: 471
DLYM: 860
DRYH: 2746
SOTC: 5219
SOTS: 605
S7S: 987

IPR For Q2 2010

Penny PDF: 2
Penny Print: 29 (20 retail)
DLYM PDF: 4
DLYM Print: 38 (35 retail)
DRYH PDF: 9
DRYH Print: 57 (48 retail)
DFRPG:OW PDF: 7
DFRPG:OW Print: 81 (50 retail)
DFRPG:YS PDF: 7
DFRPG:YS Print: 100 (64 retail)
SOTC PDF: 4
SOTC Print: 58 (49 retail)
SOTS PDF: 1
S7S PDF: 2
S7S Print: 19 (12 retail)

OBS For Q2 2010

Penny PDF: 10
DLYM PDF: 24
DRYH PDF: 39
DFRPG:OW PDF: 339
DFRPG:YS PDF: 354
Happy Birthday Robot PDF: 8
SOTC PDF: 104
SOTS PDF: 15
S7S PDF: 14

e23 for Q2 2010

DRYH PDF: 1
SOTC PDF: 1

Lulu for Q2 2010

DRYH Print: 4
SOTC PDF: 2
SOTC HC: 9

Distribution Orders, Retailer Orders, and Convention Sales in Q2 2010

This is a healthy mix, mostly Alliance and Esdevium, but later on ACD, Lion Rampant, Pegasus Spiele, and others. (We recently added PHD and one or two others to our distribution contacts as well.)

Penny Print: 130
DLYM Print: 98
DRYH Print: 136
DFRPG:OW Print: 2626
DFRPG:YS Print: 2741
SOTC Print: 251
S7S Print: 232

Evil Hat Webstore Totals for Q2 2010

Penny PDF: 9
Penny Print: 9
DLYM PDF: 10
DLYM Print: 15
DRYH PDF: 15
DRYH Print: 27
DFRPG:OW PDF: 120
DFRPG:OW Print: 1604
DFRPG:YS PDF: 112
DFRPG:YS Print: 1704
Happy Birthday Robot Print: 1
SOTC PDF: 9
SOTC Print: 31
SOTS PDF: 8
S7S PDF: 4
S7S Print: 9

Totals for Q2 (HOLY CRAP)

Penny PDF: 2 + 10 + 9 = 21
Penny Print: 29 + 9 + 130 = 168
DLYM PDF: 4 + 24 + 10 =  38
DLYM Print: 38 + 15 + 98 = 151
DRYH PDF: 9 + 39 + 1 + 15 = 64
DRYH Print: 57 + 4 + 27 + 136 = 224
DFRPG:OW PDF: 7 + 339 + 120 = 466
DFRPG:OW Print: 81 + 1604 + 2626 = 4311
DFRPG:YS PDF: 7 + 354 + 112 = 473
DFRPG:YS Print: 100 + 1704 + 2741 = 4545
Happy Birthday Robot PDF: 8 + 1 = 9
SOTC PDF: 4 + 104 + 1 + 2 + 9 = 120
SOTC Print: 58 + 31 + 251 = 340
SOTC HC: 9
SOTS PDF: 1 + 15 + 8 = 24
S7S PDF: 2 +  14 + 4 = 20
S7S Print: 19 + 9 +232 = 260

Lifetime:

Penny: 471 + 21 + 168 = 660
DLYM: 860 + 38 + 151 = 1049 (ding! 1k milestone)
DRYH: 2746 + 64 + 224 = 3034 (ding! 3k milestone)
DFRPG:OW: 466 + 4311 = 4777
DFRPG:YS 473 + 4545 = 5018
Happy Birthday Robot PDF: 9 * Note that this does not include the ones sold in Daniel’s kickstarter preorder!
SOTC: 5219 + 120 + 340 + 9 = 5688
SOTS: 605 + 24 = 629
S7S: 987 + 20 + 260 = 1267

Analysis will have to come another time, as I’ve got an evening ahead of me. But feel free to start in with your own observations in the comments!

Originally published at Deadly Fredly. You can comment here or there.

So we’re done with the second quarter of 2010. Somewhere past the middle of this month I’ll cough up some real numbers on our sales overall for you data-hounds to chew on. But first, a preamble.

Back at the beginning of the Dresden Files RPG preorder in April, I decided to track daily sales data — at least as expressed through our web-store. It’s been an interesting ride, one that’s now over as I don’t intend to keep tracking day to days from here on out. I’ll share the data and some pretty graphs down below after the cut.

What’s perhaps more exciting, though, is that once we add in the distributor and direct-to-retail orders we’ve processed, DFRPG sales on each volume are in the mid-4000′s — around 75% of what we printed in the first print run. That’s major news because of another statistic I’ve been tracking across the years — Spirit of the Century’s sales numbers. With PDF and print sales combined, SOTC was just a bit past 5,000 units sold (before this quarter’s numbers get added in).  It took SOTC since the latter part of 2006 to get to that figure, about 3 and a half years. Dresden Files, meanwhile, has gotten within striking distance of that figure in three months — and with an aggregate price-point between the two volumes that’s three times what SOTC’s cover price is. Huge, huge, huge.

Granted, I have a fat check to write Jim Butcher for his royalties, a $60,000 loan to repay, and probably a $40,000-or-so reprint run (for about 3000 copies of each volume) on the nearish horizon, but I’m at ease because (once the preorder shipments wrap up and I can demonstrate their shipment to PayPal) the money we’ve been drawing in through the Evil Hat webstore pretty much covers all that. The checks that’ll roll in from the distributors in about a month will get to go right into the profit coffer.  Rob’s and my taxes will be real interesting this year, I have a feeling.

Anyway, the pretties:

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Originally published at Deadly Fredly. You can comment here or there.

A Sunday post, because the data’s in.

We’ve had four full weeks of the Dresden Files RPG preorder over on the Evil Hat webstore.  In that time, we’ve broken 1,000 copies sold of each of the two books. For the record, that is officially nuts. We also have an order in from one of our distributors, arguably the largest, tallying up to about 1,100 of each title too, some bound for the book trade, some bound for comic stores, some for game stores. We’re in very good shape right now, and on the cusp of getting the files off to the printer and starting to think about getting the second wave preorder happening over on IPR, stand-alone versions of the PDFs up for sale, etc. Good stuff.

Here’s the breakdown of our webstore sales for the data-junkies. What’s particularly interesting is we’ve only seen about a 6-or-so percent gap between the two titles. Most days Your Story outsells Our World by a couple copies, but there’ve been two days out of the 28 where Our World sold a copy or two more.

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Originally published at Deadly Fredly. You can comment here or there.

Where We Started

Lifetime:

Penny: 398 (so close!)
DLYM: 752
DRYH: 2562
SOTC: 4937
SOTS: 585
S7S: 868

IPR For Q1 2010

Penny PDF: 6
Penny Print: 40 (29 to retail)
DLYM PDF: 4
DLYM Print: 59 (52 to retail)
DRYH PDF: 10
DRYH Print: 79 (69 to retail)
SOTC PDF: 7
SOTC Print: 111 (88 to retail)
SOTS PDF: 2
S7S PDF: 4
S7S Print:  59 (40 to retail)

OBS For Q1 2010

Penny PDF: 11
DLYM PDF: 32
DRYH PDF: 49
SOTC PDF: 69
SOTS PDF: 11
S7S PDF: 36

e23 for Q1 2010

DRYH PDF: 1
SOTC PDF: 4
SOTS PDF: 1

Lulu for Q1 2010

DRYH Print: 3
SOTC HC: 4

Distribution Orders in Q1 2010

These were Esdevium; Alliance has placed PO’s, but I’m considering those to be Q2 numbers since I’m invoicing them in April.

DRYH Print: 12
SOTC Print: 48
S7S Print: 6

Evil Hat Webstore Totals for Q1 2010

Penny PDF: 7
Penny Print: 7
DLYM PDF: 6
DLYM Print: 7
DRYH PDF: 15
DRYH Print: 15
SOTC PDF: 8
SOTC Print: 31
SOTS PDF: 6
S7S PDF: 2
S7S Print:12

Also, Paul hand-sold 2 copies of Penny at OrcCon.

Totals for Q1 (Drumroll Please)

Penny PDF: 6+11+7 = 24
Penny Print: 40+2+7 = 49
DLYM PDF: 4+32+6 = 42
DLYM Print: 59+7 = 66
DRYH PDF: 10+49+1+15 = 75
DRYH Print: 79+3+12+15 = 109
SOTC PDF: 7+69+8 = 84
SOTC Print: 111+4+48+31 = 194
SOTC HC: 4
SOTS PDF: 2+11+1+6 = 20
S7S PDF: 4+36+2 = 42
S7S Print: 59+6+12 = 77

Lifetime:

Penny: 398 + 24 + 49 = 471
DLYM: 752 + 42 + 66 = 860
DRYH: 2562 + 75 + 109 = 2746
SOTC: 4937 + 84 + 194 + 4 = 5219
SOTS: 585 + 20 = 605
S7S: 868 + 42 + 77 = 987

Analysis

Few surprises: Things which were expected to be anemic, were.

Don’t Rest Your Head Doesn’t: DRYH seems to have been getting the love this past quarter. It felt surgey while I was watching various numbers scroll by, but I think the add-ups support that.

IPR is now primarily retail: As I expected, as the Evil Hat webstore matures, the direct sales biz at IPR — while still present — has dwindled. This is also likely partly due to our back catalog accreting a few more motes of dust on it. But IPR’s still doing very solidly in terms of retailer sales for us, and that’s something.

I’m sure there’s more to say, but that’s what I have time for today. Hopefully the math isn’t completely goofed up.

Quarter 2 ahead is gonna be a real interesting one. So this is our snapshot of how things looked in the “before time”, with SOTC just cresting over 5000 copies (physical and digital) sold in its lifetime, and DRYH at better than half that, S7S close to 1000 and Penny close to 500. Interesting times.

Originally published at Deadly Fredly. You can comment here or there.

IPR numbers are in!

Here’s the skinny.

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Originally published at Deadly Fredly. You can comment here or there.

On Monday I posted the missing 8 months of sales data I’d been too busy most of this year to post. So, that’s done, bringing us up to the end of the year (save for a big chunk of sales reckoning from IPR — I don’t get confirmed, official reporting on that until the 15th of January, so expect a post on that when the time comes).

What’s to be said about it? Turns out I have a few short thoughts.

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Originally published at Deadly Fredly. You can comment here or there.

So, once upon a time I regularly updated my livejournal with Evil Hat’s sales numbers. I fell off that horse a goodly time back — evidence points to May 1st as the last time I did this — so it’s time to play catch-up. I don’t have the end of year numbers from IPR yet, so you can expect another post like this one once we get past the 15th or so of the month.

On May 1st, these numbers were where we were at, including all of Q1 2009 for IPR, and adding in April for Lulu, OBS, e23, and YGN.

2009Q2 to date (prior to May 1st)
DLYM PDF – 10
DRYH PDF – 20
DRYH SC – 1
SOTC PDF – 25
SOTC HC – 1
SOTS PDF – 3
S7S PDF – 44

Lifetime:
DLYM: 462
DRYH: 2099
SOTC: 3563 (DISCOVERY! I dropped 700 copies from this total back in October 2008. Whups. Make that 4263 instead.)
SOTS: 500
S7S: 100

Let’s see how things went from there, shall we?

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I goofed up and didn't do an IPR summary on April 15th. I plead taxes. So this is a double-feature, hitting both the close out of last quarter, and the beginning of this.

2009Q1: January-March, IPR

What's particularly interesting about our IPR sales is the volume to retailers. Do some quick thumbnailing to figure out the approximate percentages, and you'll see what I mean.

DLYM PDF: 16
DLYM SC: 62 (41 to retailers, 3 at cons)

DRYH PDF: 29
DRYH SC: 85 (52 to retailers, 2 at cons)

SOTC PDF: 14
SOTC SC: 174 (107 to retailers, 2 at cons)

SOTS PDF: 9
SOTS SC: 8

S7S HC: 56

2009Q1:
DLYM PDF - 16 + 16 = 32
DLYM SC - 0 + 62 = 62

DRYH PDF - 39 + 29 = 68
DRYH SC - 1 + 85 = 86

SOTC PDF - 62 + 14 = 76
SOTC SC - 0 + 174 = 174
SOTC HC - 4 + 0 = 4

SOTS PDF - 18 + 9 = 27
SOTS SC - 0 + 8 = 8

S7S HC - 0 + 56 = 56

Lifetime:
DLYM: 374 + 16 + 62 = 452
DRYH: 1964 + 29 + 85 = 2078 (milestone!)
SOTC: 3354 + 14 + 174 = 3542
SOTS: 480 + 9 + 8 = 497
S7S: 56

A solid quarter in a downturned economy. I'm happy.

---

2009Q2: April - OBS, Lulu, e23, YGN

Q2 2009 starts off with S7S getting into the mix. Remember, I don't include IPR numbers until the 15th of the month following the end of the quarter, so this is strictly other sales sites.

OBS:
DLYM PDF - 10
DRYH PDF - 14
SOTC PDF - 20
SOTS PDF - 2
S7S PDF - 44

Lulu:
DRYH PDF - 3
DRYH SC - 1
SOTC PDF - 3
SOTC HC - 1

YGN:
DRYH PDF - 1

e23:
DRYH PDF - 2
SOTC PDF - 2
SOTS PDF - 1

2009Q2:
DLYM PDF - 10
DRYH PDF - 14 + 3 + 1 + 2 = 20
DRYH SC - 1
SOTC PDF - 20 + 3 + 2 = 25
SOTC HC - 1
SOTS PDF - 2 + 1 = 3
S7S PDF - 44

Lifetime:
DLYM: 452 + 10 = 462
DRYH: 2078 + 20 + 1 = 2099
SOTC: 3542 + 25 + 1 = 3563
SOTS: 497 + 3 = 500
S7S: 56 + 44 = 100

I'm liking April.

Second month of the quarter. SOTC got a bit of an "Indy Bump" over on OneBookShelf thanks to a promotional 30% off sale. Seeing as we sold double what we did last month, I'd say the discount was more than made up for. The other salesfronts were, as usual, dwarfed by the OBS gorilla.

Lulu DRYH Soft - 2
Lulu SOTC HC - 3
Lulu SOTC PDF - 2

YGN SOTC - 1 (on sale discount -- seems to be the only way I can move product at YGN)

e23 DRYH - 1
e23 SOTC - 1
e23 SOTS - 3

OBS DRYH - 20 (12 via bundle)
OBS SOTC - 51 (Many on sale; 12 via bundle)
OBS SOTS - 11

Our totals for this month:

DRYH PDF: 2+1+20 = 23
DRYH Print: 2
SOTC Hardcover: 3
SOTC PDF: 2+1+51 = 54
SOTS PDF: 3+11 = 14

Our totals, for the quarter to date:

DRYH PDF: 14 + 23 = 37
DRYH Print: 2
SOTC Hardcover: 5 + 3 = 8
SOTC PDF: 25 + 54 = 79
SOTS PDF: 31 + 14 = 45

Spirit of the Season tapered a bit, not shocking now that we're past the initial release, but SOTC really packed a whallop. This was our second biggest month on OBS ever. Our lifetime update:

DRYH: 1391 + 23 + 2 = 1416
SOTC: 3040 + 3 + 54 = 3097
SOTS: 131 + 14 = 145

First month of the quarter. Time to check in on the various non-IPR vendors!

Lulu: SOTC Hardcover: 5
Lulu: SOTC PDF: 2
Lulu: SOTS PDF: 1

YGN: SOTS PDF: 3

e23: DRYH PDF: 2
e23: SOTC PDF: 2
e23: SOTS PDF: 2

OBS: DRYH PDF: 12
OBS: SOTC PDF: 21
OBS: SOTS PDF: 25

Our totals, then, the first of this quarter:

DRYH PDF: 2+12 = 14
SOTC Hardcover: 5
SOTC PDF: 2+2+21 = 25
SOTS PDF: 1+3+2+25 = 31

A pretty solid start. I'm glad to see Spirit of the Season continue to perform. Our lifetime update:

DRYH: 1377 + 14 = 1391
SOTC: 3010 + 30 = 3040
SOTS: 100 + 31 = 131